Bobby Joe Long
Robert Joseph Long
Executed in 2019. Bobby Joe Long pleaded guilty to eight 1984 murders of women in the Tampa Bay area and was sentenced to death for one; a survivor's account of her abduction led police to him.
- Also known as
- Robert Joseph Long, The Classified Ad Rapist
- Legal status
- Convicted
- Active
- 1984
- States
- Florida
- Cities
- Tampa
- Victims
- 8 convicted, 9 confessed, 10 suspected
- Victim profile
- Women aged 18 to 28 in the Tampa Bay area, several of them dancers or sex workers from the North Nebraska Avenue nightclub strip
- Method
- strangulation, stabbing, blunt force
- Apprehended
- November 16, 1984
- How caught
- Abduction survivor Lisa McVey gave police details of his home and car after he released her, and carpet fibers from his vehicle matched fibers found on the victims.
- Sentence
- Death for the murder of Michelle Simms (1986; reimposed 1989) plus life sentences on eight other first-degree murder and related counts under a 1985 Hillsborough County plea; 99 years and a further life term for 1984 rapes in Pasco and Pinellas counties
- Fate
- Executed: Lethal injection, Florida State Prison, Raiford; pronounced dead at 6:55 p.m. on May 23, 2019
- Born
- October 14, 1953
- Died
- May 23, 2019
What the record shows
Bobby Joe Long, recorded by Florida prison officials as Robert J. Long, was convicted of eight first-degree murders of women in the Tampa Bay area of Florida between May and November 1984. He pleaded guilty in Hillsborough County in September 1985 and was sentenced to death for one killing, that of 22-year-old Michelle Denise Simms. According to the Florida Supreme Court's 2013 opinion, he confessed to eight Hillsborough County murders and one in Pasco County; Bay News 9 reported that authorities attributed at least ten killings to him, including that of Artiss Ann Wick in March 1984. Florida executed him by lethal injection on May 23, 2019.
The Department of Corrections record lists offense dates for the eight murders: May 10, May 27, June 7, September 6, September 30, October 4, October 14 and November 10, 1984. A UPI report from November 1984 said the first identified victim, Ngeun Thi Long, was a dancer at a Nebraska Avenue lounge whose body was found on May 13, and that the victims appeared to have been chosen from the strip's dancers and women with prostitution arrests. WTVT (Fox 13) reported that most were strangled, some had their throats cut and others were bludgeoned. The same record shows separate 1984 convictions for rapes in Pasco and Pinellas counties; Fox 13 reported that survivor Linda Nuttall was attacked after Long answered a classified advertisement she had placed; the press called him the 'Classified Ad Rapist'.
The investigation turned on a survivor. On November 3, 1984, Long abducted 17-year-old Lisa McVey as she rode her bicycle home from work, held her about 26 hours and sexually assaulted her before releasing her. She left fingerprints in his apartment and gave detectives details about the apartment, the car and an ATM withdrawal she had overheard. Long was arrested on November 16, 1984, and charged with her kidnapping and sexual battery. UPI reported that carpet-fiber analysis linked him to the murders and that after his arrest he told police where to find one victim's body.
According to the Florida Supreme Court, Long waived his Miranda rights in the McVey case and, when questioning turned to the unsolved homicides, confessed to nine murders even though no attorney was provided after he suggested he might need one. A Pasco County jury first convicted him of murdering 18-year-old Virginia Johnson, and he was sentenced to death on May 3, 1985. On September 23, 1985, he pleaded guilty in Hillsborough County to eight counts of first-degree murder, nine of kidnapping, eight of sexual battery and a probation violation, according to the Eleventh Circuit; the state agreed not to seek death except for Simms. A jury recommended death for Simms by an 11-1 vote, and the sentence was imposed on July 25, 1986.
The Florida Supreme Court vacated that death sentence on June 30, 1988. A second jury unanimously recommended death, the sentence was reimposed on July 21, 1989, and the court affirmed it on October 15, 1992. The Pasco County case went differently: the Florida Supreme Court vacated the Johnson conviction in 1987 and 1992, holding the confession had been obtained in violation of his right to counsel, and on March 6, 1997 reversed it a third time and directed an acquittal.
Courts rejected later postconviction claims, including Florida Supreme Court rulings in 2013, 2016 and 2018 and a federal habeas petition. Governor Ron DeSantis signed his death warrant on April 23, 2019. Final motions argued that the sedative etomidate in Florida's lethal injection protocol was dangerous given his epilepsy and brain injury; the Florida Supreme Court denied relief on May 17, and the Eleventh Circuit affirmed denial of a stay on May 22, finding the claims barred by delay and res judicata. Long was pronounced dead at 6:55 p.m. on May 23, 2019, at Florida State Prison. Lisa McVey, by then a Hillsborough County sheriff's deputy named Lisa Noland, witnessed the execution.
Long was born on October 14, 1953, in Kenova, West Virginia. According to the Wikipedia article, he suffered childhood head injuries, married in 1974, divorced in 1980 and moved to the Tampa Bay area in 1983. The 1984 UPI report described him as a 31-year-old out-of-work radiology technician.
Timeline
-
October 14, 1953Born in Kenova, West Virginia.
-
March 6, 1984Offense date of a Pasco County rape, burglary and kidnapping for which he later received a 99-year sentence.
-
March 27, 1984Artiss Ann Wick, 20, killed; authorities attribute the murder to Long but he was never convicted of it.
-
May 13, 1984Body of Ngeun Thi Long, 19, a Nebraska Avenue lounge dancer, found in Hillsborough County; the first of the eight murders he pleaded guilty to.
-
May 27, 1984Michelle Denise Simms, 22, killed in Hillsborough County; the murder for which he was sentenced to death.
-
November 3, 1984Abducts 17-year-old Lisa McVey in Tampa; releases her about 26 hours later.
-
November 10, 1984Kimberly Swann, 21, killed; the last of the eight murders he pleaded guilty to.
-
November 16, 1984Arrested in Tampa and charged with kidnapping and sexual battery of Lisa McVey; confesses to nine murders in questioning.
-
November 28, 1984Indicted in Hillsborough County for the murder, sexual battery and kidnapping of Michelle Simms.
-
May 3, 1985Sentenced to death in Pasco County after a jury convicts him of murdering Virginia Johnson, 18.
-
September 23, 1985Pleads guilty in Hillsborough County to eight first-degree murders and the McVey kidnapping and rape; life sentences on all but the Simms count.
-
July 25, 1986Sentenced to death for the Simms murder after an 11-1 jury recommendation.
-
June 30, 1988Florida Supreme Court vacates the Simms death sentence and orders resentencing.
-
July 21, 1989Resentenced to death for Simms after a unanimous jury recommendation; affirmed by the Florida Supreme Court on October 15, 1992.
-
March 6, 1997Florida Supreme Court reverses the Johnson conviction for the third time and directs an acquittal.
-
April 23, 2019Governor Ron DeSantis signs his death warrant.
-
May 23, 2019Executed by lethal injection at Florida State Prison; pronounced dead at 6:55 p.m.
Sources
References used for this profile, checked on October 28, 2026. ColdCaseIndex is an index of public information; victims are named only where these sources name them.
- Florida Supreme Court - Long v. State (July 11, 2013), via FindLaw
- U.S. Court of Appeals, Eleventh Circuit - Long v. Secretary, Department of Corrections (May 22, 2019), via FindLaw
- Florida Department of Corrections - Inmate record, Robert J. Long, DC# 494041
- Florida Commission on Capital Cases - Case record, Robert Jo Long
- UPI - Serial murder arrest relieves nightclub community (Nov. 18, 1984)
- WTVT Fox 13 Tampa Bay - 'Long overdue': Florida serial killer executed after 34 years
- Bay News 9 - Bobby Joe Long, convicted killer who terrorized Tampa Bay in mid-80s, executed
- Wikipedia - Bobby Joe Long
Corrections and family contact
This profile states only what courts, official bodies and the cited reporting have recorded. A court convicted this person of murder; the counts are stated in the sentence line.
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Facts last verified October 28, 2026. Page last updated November 4, 2026.
Cite this entry
Permalink: https://coldcaseindex.com/serial-killers/bobby-joe-long/. This entry was last updated on November 4, 2026; cite that date as the publication date. The primary sources listed above should be cited for the underlying facts.
- APA
- ColdCaseIndex. (2026, November 4). Bobby Joe Long. https://coldcaseindex.com/serial-killers/bobby-joe-long/
- MLA
- “Bobby Joe Long.” ColdCaseIndex, 4 Nov. 2026, coldcaseindex.com/serial-killers/bobby-joe-long/.
- Wikipedia
{{cite web |url=https://coldcaseindex.com/serial-killers/bobby-joe-long/ |title=Bobby Joe Long |website=ColdCaseIndex |date=2026-11-04 |access-date=}}
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