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Unsolved August 12, 1984 Missing Person

Eugene Wade Martin

Status Unsolved
Type Missing Person
Date August 12, 1984
Location Des Moines, Iowa
Victim Age 13
Gender Male

Eugene Wade Martin, a 13-year-old Des Moines Register carrier, vanished in the early morning of August 12, 1984, while delivering Sunday papers on Des Moines' south side; only his bag of rolled newspapers was found at his pickup corner. His disappearance came two years after paperboy Johnny Gosch vanished in nearby West Des Moines under similar circumstances, and the two boys became the first missing children pictured on milk cartons. Despite thousands of leads and continued FBI involvement, Martin has never been found and the case remains unsolved.

Eugene Wade Martin was 13 years old when he left his home on the south side of Des Moines, Iowa, around 5:00 a.m. on Sunday, August 12, 1984, to deliver morning editions of the Des Moines Register. According to Iowa Cold Cases, Eugene normally worked the route with his older stepbrother but went alone that morning, hoping to earn extra money during Iowa State Fair season. He reached his pickup corner near Southwest 14th Street and Highview Drive around 5:15 a.m. and began rolling his papers. Witnesses reported seeing him between about 5:00 and 5:15 a.m. near Southwest 12th Street and Highview Drive talking with a clean-cut man who appeared to be in his thirties; accounts described the exchange as friendly, with no vehicle seen nearby. The man was never identified.

Around 7:15 a.m., after customers complained about missing papers, Eugene's route manager found his canvas delivery bag still at the corner with about ten rolled newspapers inside, but no sign of the boy. His father, Don Martin, searched the neighborhood by motorcycle with his brother before calling police at approximately 8:40 a.m. Having learned from the 1982 disappearance of 12-year-old paperboy Johnny Gosch in neighboring West Des Moines, the Des Moines Police Department responded rapidly, issuing all-points bulletins, setting up roadblocks, canvassing the neighborhood, and bringing in the FBI the same day. Federal agents said at the time there might be a definite connection to the Gosch case, and authorities treated Eugene's disappearance as a kidnapping, though no link between the cases was ever confirmed.

The investigation was extensive but produced no arrests and no physical evidence beyond the abandoned paper bag. According to A&E, an investigator on the case traveled as far as Mexico and Canada and estimated he chased down between 2,000 and 3,000 leads, none of which proved credible. Johnny Gosch's mother, Noreen Gosch, later claimed a private investigator had warned her in advance that another paperboy would be taken in August 1984, a claim that was never substantiated by authorities. In March 1986, another Des Moines boy, Marc Allen, vanished; police were never able to establish definitive links among the three disappearances.

Eugene's case left a lasting mark on American child-safety practices. In the fall of 1984, Des Moines-based Anderson Erikson Dairy began printing photographs and short biographies of Eugene Martin and Johnny Gosch on its milk cartons — the first missing children ever featured that way. The idea, suggested by a dairy employee who knew the Martin family, spread through the Midwest and then nationwide, with roughly 700 dairies eventually participating, and helped fuel the broader 'stranger danger' awareness movement of the 1980s.

More than four decades later, Eugene Martin's disappearance remains unsolved. His case is still open with the Des Moines Police Department, and although he has never been legally declared dead, authorities have said he is presumed dead. Both of his parents died without learning what happened to him. At the time of his disappearance, Eugene was 5 feet tall and about 110 pounds, with brown hair and brown eyes, and was last seen wearing a gray-and-white striped shirt with red sleeves, blue jeans, and blue Trax sneakers.

iowa missing child paperboy abduction milk carton kids des moines 1980s johnny gosch
August 17, 1970
Eugene Wade Martin is born; he would have turned 14 five days after he disappeared.
September 5, 1982
Johnny Gosch, a 12-year-old Des Moines Register paperboy, disappears from his route in West Des Moines, two years before Martin.
August 12, 1984, ~5:00 a.m.
Eugene leaves his south-side Des Moines home alone to deliver Sunday editions of the Des Moines Register.
August 12, 1984, 5:00–5:15 a.m.
Witnesses see Eugene near Southwest 12th Street and Highview Drive talking with an unidentified clean-cut man who appeared to be in his thirties.
August 12, 1984, ~7:15 a.m.
After customer complaints, Eugene's route manager finds his delivery bag with rolled papers still inside at Southwest 14th and Highview; Eugene is gone.
August 12, 1984, ~8:40 a.m.
After searching the neighborhood by motorcycle, Eugene's father Don Martin calls Des Moines police.
August 12, 1984, afternoon
Police issue all-points bulletins, set up roadblocks, and canvass the neighborhood; the FBI joins the investigation the same day and the case is treated as a kidnapping.
Fall 1984
Anderson Erikson Dairy in Des Moines prints photos of Eugene Martin and Johnny Gosch on its milk cartons — the first missing children featured on milk cartons.
January 1985
The National Child Safety Council launches a nationwide missing-children milk carton program, spreading the practice across the country.
March 29, 1986
Marc Allen, another Des Moines boy, disappears; authorities are unable to establish definitive links among the three cases.
August 12, 2024
The 40th anniversary of Eugene's disappearance passes with the case still open at the Des Moines Police Department; he has never been found and is presumed dead by authorities, though never legally declared dead.

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